The Identity

Branding

Cops and Robbers is the most popular Minecraft series of maps ever to be released. With over 5 million downloads and over 800 million watch hours of content produced on Youtube, Twitch and other streaming platforms.

 Our game became more popular than anyone ever expected it could have done and in time became some peoples fondest earliest memories of playing Minecraft.

Colour

We need colours to express the feeling of the game. Just in case you thought we’d gone a little mad with the extensive array of beautiful colours here’s a little run down of them!

Stay Alert

#0438A0

See?

#CCCCCC

Spotlight

#C9A100

parameter

#B76C00

Not So Dark

#393E40

Really Dark

#222222

Typography

One of the most important elements of our brand is the font selection. It needed to be legible due to the heavy areas of content, emphasise bold titles whilst reflecting the fun, yet trustworthy nature of Podcrash.

Leco 1976

Main Typeface used in the numbering of Cops and Robbers.

BRAND TYPEFACE

Mukta Vaani

Typeface used for body text and displaying general information

BODY TYPEFACE

Promotional Images

Classic

Escape from Alcatraz

Derelict

High Security

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