Podcrash

The Identity

Branding

The brand reinvention hit every touchpoint; communication, online platform.

Our transformation was everything from Logo to colour, typography, photography and marketing design

Podcrash

Podcrash

Colour

We need colours to express the feeling of the brands we operate. Just in case you thought we’d gone a little mad with the extensive array of beautiful colours, as you will see as you read on, we decided on core brand colours and sub-brand colours.

Bloody Blue

#45D1EF

Green

#498EB6

Redcast

#CF4745

Orange Plus

#F55E25

Not So Dark

#393E40

Really Dark

#222222

Typography

One of the most important elements of our brand is the font selection. It needed to be legible due to the heavy areas of content, emphasise bold titles whilst reflecting the fun, yet trustworthy nature of Podcrash.

Couture

  Typeface used for the main header and displaying the most important information

BRAND TYPEFACE

Alcubierre

Typeface used for subheading and displaying secondary information

IDENTITY TYPEFACE

Mukta Vaani

Typeface used for body text and displaying general information

BODY TYPEFACE

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